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Be the Machine specializes in developing and executing custom experiential marketing campaigns. Since its launch in 2015 the company has partnered with a range of clients for campaigns, including Fiat Chrysler Automobile’s Jeep winter activations, Foot Locker’s SIX:02 expansion and Pepsi’s Brisk at the SXSW festival in Austin, Texas.
“We are proud and excited to announce the formation of Be the Machine,” said West. “We wanted to build something that reflects our personal approach to business.”
Before launching Be the Machine, West formed and spearheaded the event marketing divisions at YouthStream Media Networks and later Zoom Media.
Joining West are Maggie Goldstein and Lindsey Synalovski, two experiential marketing industry veterans previously with Zoom Media. Goldstein is based in Be the Machine’s New York City office, and Synalovski oversees the company’s Fort Lauderdale, Fla., office.
The firm will focus on the following types of programs: experiential marketing, live events, sponsorship activations, content creation, influencer programs, product sampling and live stunts.
West lives in Mamaroneck with his wife and three children. He serves as a lacrosse coach and basketball commissioner.
To learn more, www.themachinenyc.com.
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