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New Ice Cream Sensation 'Rolls' Into Mamaroneck

Sweet Charlie's in Mamaroneck.
Sweet Charlie's in Mamaroneck. Photo Credit: Submitted

Rolled ice cream is coming to Mamaroneck with the opening of the first Sweet Charlie's in the area.

According to CFO and Co-Founder Steven Billig, the new shop, at 362 Mamaroneck Avenue, should be ready for business in early January. It is owned by Greenwich, Conn. resident Brett Wien.

The franchise combines the art of making Thai inspired ice cream rolls with modern American showmanship to create a one of a kind experience for all ages.

All ice cream and/or frozen yogurt is made to order on a super cold surface that is below 20 degrees.

"The best part is… it tastes delicious!" said Billing.

Ingredients are fresh and made with a unique process that eliminates the need to add stabilizers, emulsifiers, and preservatives.

Billing said he surveyed the tristate area and found Mamaroneck to be the ideal spot with its nearby schools, restaurants and busy foot traffic.

"We are confident that our first location will be successful and future plans would be to open other locations as well as offer a catering service," he said.

This is not only the first Sweet Charlie's in Westchester but the first in the entire tri-state area.

Call 914-315-6666 or go to for more information.

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