WHITE PLAINS, N.Y. – A shared love for fashion has led to a new business for sisters Neda, Nika, and Nora Hakakian.
The three women -- all 30 and under -- are partners in Patrizia Luca Milano, which opened June 24 at The Westchester in White Plains.
The company, a family business in operation since 2007, sells their Patrizia Luca fashion brand in over 600 stores nationwide.
What makes their new store unique is that it features 200 to 250 styles at any given time. "The beauty of our business is that, because we are also a manufacturer, if a customer walks in the door, falls in love with an item but can't find her size, it can be shipped from our warehouse on the same day," said Neda, the company's vice president of sales and marketing.
"All items sold in the store run between $60 to $200. The line is comprised of fashion classics with a twist", said Neda.
"It is practical, manufactured responsibly and easily cared for, allowing this new generation of women to go from desk to dinner casually and fashionably".
"The brand aims to outfit a woman individually so that she may achieve a personal look with head-turning flair," she added. "Garments are comfy and slip-on; fabrications are varied and include blends, man-made and natural fibers."
Almost all items in each season's collection are mix and match and feature fresh but sophisticated in sizes that go from extra small to extra large. The collection also includes jewelry and handbags.
The key to success, agree the sisters, is constant collaboration. "Team work makes the dream work" is their motto, as all decisions are made together.
They also divide and conquer -- Neda heads the wholesale division, Nika heads accessories & handbags, and Nora runs the retail locations.
Go to www.patrizialuca.com for more information.
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